It was the day we launched Givey – The giving identity that allows Gift Aided donations through Twitter and other social apps.
It was a landmark day for all that have been involved in the Givey journey, it was the day we switched the light on and went past go.
Following the ‘Lean start up’ mentality with blood sweat and tears along with a list as long as my arm of amazing people who have given of themselves needlessly to make this needed innovation a reality we managed to get to live day without significant external funding.
Later in the day I checked Givey’s PayPal account to see the following….
We only take 1.25% of donations so this balance represented approximately the first £80 raised through the system.
Now 92p might not seem a lot to you given that my team and I have invested 18 months thousands of pounds, leveraged every relationship we have and cried many tears, but for me it is the moment that we WON.
Turning £00000000.92 into £92,000,000.00 is simply an issue of moving the decimal place.
Now it is live, people can touch it, they believe it and my job is almost complete as there are FAR more competent people than I fit for growing this vision into all it can be – Joe Crome is the man to watch out for.
This is an amazing video from Derek Sivers Via TED
When you watch it look at the length of time between each ‘stage’ of the movements growth.
Our first stage took me and the team 18 months and it produced £1.
What is the betting that stage 2 will take less time and produce at least £2?
This was arguably the most important pound I will ever generate.
The Night before last I spent the evening with my friend Patrick and a bunch of bright sparks from UCL
I have never been so aware of my thickness 🙂
There were 2 other Founders speaking that night. Dave from Group spaces who has raised over $1 mill in VC and Rich from Floxx who’s business is hilarious and got him on the TV news!
They both delivered extremely competent business presentations so I stuck to the softer side of business.
The guys at the UCL Enterprise society are EXTREMELY talented and It is very likely that If I or anyone else can persuade them from selling their souls to the corporation then I will be likely to making Seed Investments into a few of them.
Here is my talk – don’t talk to me about the poor camera work – I know it deserves a FAIL award (PJ)
I sent my first text from my Dads Startac when I was in year 7 at school to the girl I fancied on her Dads phone.
It took me about 10 minutes to get about 12 words out, it was really fun though and more importantly I looked very cool.
The Penetration of SMS is bonkers with almost every single person in the UK using it on a regular basis and have been for many years.
Everyday I talk to people about mobile payments and mobile marketing and the only words I hear are ‘NFC, Carriers, Google and Apps’
The same old Rich Vs Reach argument comes up – very boring.
It seems to me that the one under utilized medium of communication and payment is the intimate SMS channel that we are all so comfortable, familiar with and in many cases have a strong affection for.
Once businesses figure out how to use SMS marketing effectively with STRICTLY opt in only messages that dove tail nicely into seemless mobile web experiences integrated with video content and 1 click payments we will see the demand for SMS go up dramatically from consumers.
It is a user experience that gives both REACH and RICH experiences engaging both Smart and Non-Smart phone users.
I HATE it when dominoes sent me flipping 2 for 1 Texts on Fridays, it is invasive and an abuse of data I gave them for a completely different reason. They have in my opinion missed the boat on SMS and I dislike them more every time they do it.
On the other hand though Imagine U2 are playing a secret gig at Ronny Scotts in London and there will be 100 tickets on sale, you will WANT to hand over your mobile number to be interrupted just once in whatever you are doing to take action and purchase. There is no better platform than SMS to do this.
At the moment I don’t trust people with my mobile number but there is trust based gap to be filled and the winner will probably be rich.
SMS is a dark under utilised horse. My guess, it won’t stay that way for long.