The Sweet Spot of Excitement

It seems to me that the optimum level of intensity for our lives rests in the balance of fear and boredom.

This sweet spot moves towards the Fear end the more you do stuff.

I have observed the noob sales guys on the phones quivering, praying they don’t get a guy that knows his stuff or tells them where to go.   I have also seen my top sales guys hoping and praying to get those guys on the phone as they are the exciting ones.

What was the difference between the sales guys?

Its pretty obvious it’s confidence, competence, experience etc.

It is interesting how in different scenarios your threshold for excitement can be higher or lower than other scenarios.

Example : I can speak to a potential client about a 000,000 deal on Search or mobile with ease, but if you try and get me to sell a product that I don’t have experience in like a simple £1,500 wordpress template design my knees quiver.

It is my observation that for optimum working enjoyment and excitement you must ensure you are always accepting jobs that are 10% above your experience or comfort zone. This way you always move forwards, stay excited and increase your value towards becoming an expert.

Interaction Reloaded

When I was a kid my favourite books were the choose your own adventure books where you “turn to page 32 if Angela says yes and page 64 if she says no.

I found these books to be insanely captivating, much more so than other boring monologues it seems that interaction is back in a big way.

Tippex are doing a great viral at the moment.

I think we will only be seeing a heck of a lot more experiences that used to be monologues turning into interactive experiences.

How about Films in the Cinema where the audience votes on their iPhone at a few key points in the film about what should happen next so you end up going two or three times to the cinema to see all the endings?