Interaction Reloaded

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When I was a kid my favourite books were the choose your own adventure books where you “turn to page 32 if Angela says yes and page 64 if she says no.

I found these books to be insanely captivating, much more so than other boring monologues it seems that interaction is back in a big way.

Tippex are doing a great viral at the moment.

I think we will only be seeing a heck of a lot more experiences that used to be monologues turning into interactive experiences.

How about Films in the Cinema where the audience votes on their iPhone at a few key points in the film about what should happen next so you end up going two or three times to the cinema to see all the endings?