There are many businesses that still do not have a website, or are not currently trading through it .
This happens predominantly where the PC penetration is low like Africa, or where there is a high level of physical presence needed like a wedding dress fitting shop. Also some businesses feel they are too small and feel that a web provision would not make sense for them like ice cream vans and street sellers.
The advance of the “on the go” mobile users will help plug some of these gaps and we will see some businesses only web expression being in the mobile space.
They will primarily be interested in helping users who are out and about getting the web to view and purchase their products and services.
It will be heavily dependent on timing, emotional responses and advertising messages as the mobile platform lends itself well to the impulse buy.
Example: At the pub, fancy a dirty kebab, my local is called Ali’s. Don’t have any cash and don’t like queuing. Hit his mobile site from your iPhone and click large doner and can – £4.75, pay via paypal. The order arrives instantly to his mobile phone via SMS alert and 10 minutes later you arrive, Hey presto.
The only problem I can foresee is me buying more more kebabs than I should and getting the meat sweats!