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It has been a really interesting couple of weeks @ Cubate.
I started my first meetings with VCs and began to put our embryonic business into the furnace to see if it got incinerated. 🙂
I actually really enjoyed it, the VCs I met like Alliot from Octopus Ventures are just quick, smart people who need to understand within 10 minutes what you are doing, why you need help and how they will get their money back quickly.
VC meetings are not suitable for complicated visions or weird company structures.
The Power of getting out of the building and refining your business ideas through conversations with smart people is absolutely invaluable.
In our case nearly ALL the smart investors I have met have really latched on to the Social payments we have been exploring with Givey and soon to be Mosho. They believe this is where our niche value lies.
Through these conversations I have increased the visibility of Social Payment innovation within our model.
Here is another cool example of some guys doing a great job of extracting REAL WORLD VALUE out of Social media.
Pay with a Tweet – Case Study – OMG version from Leif on Vimeo.
In short once you have a good idea and have got it to a place of “Tangibility” so others can see it go and chat to AS MANY smart and some not so smart people to find out what they think and then……….
Reiterate, Reiterate, Reiterate both your product and your communications.
Don’t believe your Product girl or your Marketing guys, they are both as vital as each other.