I have long since known that I am not the most ingenious inventor.
I am not likely to come up with ground breaking technology or invent a life altering service.
I decided long ago that I would “hook myself on” to the biggest best technology companies and pick up their scraps. See they are so big that they struggle to provide decent customer service to the long tail of small businesses. Convenient as it is my favourite market.
Its a mutually beneficial relationship, they appreciate us and support us and we get all the benefits of their their huge research and development budgets to make sure we are at the front of the game.
I have enjoyed doing this for years with Google in the UK, South Africa and Brazil and now I am really enjoying my working relationships with PayPal and eBay with regards to mobile web innovation.
If the train is already leaving the station then hook yourself ont0 the back.
Don’t reinvent the wheel if there is already a multi-billion pound one in your space.