Mashup Mobile Event

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Last night I found myself at Ogilvy’s office in Canary Wharf.

Here is my short summary video of the event.

Lots of big dogs talking, the Guardian app guy and the flirtomatic guy were on the panel.

It was pretty interesting but mainly nice to feel affirmed once again in my feelings about the way forward in Mobile.

Apps are insanely fragmented at the moment so unless you have a good reason (Geo stuff, driving purchasing revenues or needing offline content) don’t get caught trying to get the big shiny app when its¬†unnecessary.

@SimonGrice who appears to run the joint is a great guy, I had a lot of fun chatting with him.