Posted by The internet has severely affected the bricks and mortar shop industry over the last 5 years. 
The Mobile web revolution on the other hand is set to change all that.
The difference with a mobile web user is that they are on the go in the “real world” but still wanting to take action!
The Mobile Web is the perfect accomplice to analogue, print or bricks and mortar businesses. Because it is an interactive platform and infrastructure independent it can compliment an existing business better than the large screen web ever could.
Through the use of image recognition, Geo Location, Audio recognition, QR codes, Barcode Readers and the rest we will see an awful lot more augmented experiences between old the old and mobile.
Example in case you are confused : Christmas shopping in Topman – The queue is so long it finishes in Macdonalds across the street.Why not scan the barcode of item you like and buy it through their mobile web site. 1 click like amazon. For the user there is no queue, no stress, but all the satisfaction of real shopping, For Topman, less basket abandonment, lower costs, higher customer satisfaction.
Expect to see a rapid increase in mobile web provision that helps you interact with your surroundings and make easier purchases.
PS. Topman – I can sort this for you if you want.