A Letter to Friends…

Hey guys, for four years now I have been trying to work on creating a giving platform that can make everyday giving accessible for this generation.

I recently made this speech to 2,000 people in Media City.

It is finally time for Givey to come of age and for those who believe in the vision and values of Givey to take their chunk of owning the idea and helping it to move forwards. My team and I have done all we can on our own and thus have opened up a crowd funding round of investment through Crowdcube to open up the opportunity to invest up to anyone who believes in the value of giving in our society.

Here is the Crowd funding video intro

We need to raise a minimum of £500K to stay in business and ideally £1m to really be firing on all cylinders.

WHAT I AM ASKING FROM YOU! 

1. Invest any amount from £80 upwards.

INVEST HERE : http://www.crowdcube.com/investment/givey-14821

Please note that each Givey share costs £80 . – We want you in on the journey.*

2. Share it with someone who might also be interested in investing. 

3. Sign up at http://givey.com, make a donation to your fav cause and give feedback! 

If you are new to investing then make sure you can afford to lose the amount that you are investing and just ‘self certify’ on Crowd Cube.

If you can only do 1, 2, or 3, that would also be awesome but the only way that this idea will really travel is if people genuinely take a bit of ownership of this idea, not just for themselves but for those around them also, if you can do all three that would be amazing!!! 🙂

I cant tell you how important this is to me and how glad I will be to have you on the journey 🙂

Thanks guys

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Crowdcube Closing Letter – Added Monday 21st April 2014

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Hey Guys,

This is a message to everyone who has been following our crowdfunding journey to say thank you. I write this on the 19 April, an hour before this experience draws to a close.

There are many things that we planned, hoped for and expected that have not played out as we anticipated. Ranging from not being able to show our existing VC support or accepting investments from the US, to issues around B Shares and minimum investment amounts…just for starters 🙂

However, what we have seen is more that 40 awesome individuals put their money where their mouth is and pledge their support to help drive Givey forwards. From Lord Hastings to Aunt Edna and four starving UCL students clubbing together to get one share and everyone else who jumped in and backed us – every one of these pledges meant the world to us. Your support has been paramount to us carrying on.

Unless a miracle occurs (which is quite possible) and with all reasons aside, we tried our best to raise £500,000, only achieved 10% and look likely to fail against our Crowdcube target. Does this mean Givey is finished?

No!

I’m very glad to say that the crowdcube element is only one part of our wider funding strategy and the offline activity has been going really well. The support from new Angels and our existing investors on this journey has been unprecedented and humbling. All our existing investors are onboard and many more have come out of the woodwork through this tough yet refining process.

We’ll put an update on our Givey blog for all those who wish to follow the onwards journey. Once we have a chance to recount the experience of the last 60 days we’ll be sharing more of our lessons learnt!

Really this note is just say thank you to the supporters, the skeptics, the hardcore forum questioners and those who have simply observed quietly from afar. We appreciate you being a part of Givey’s journey in your own way and hope that we will get to engage with you more in the future.

If you want to get in touch for any reason please contact me directly on dave@givey.com

Thanks again for all your support.

Onwards and Upwards,

Dave

Establishing Culture

 You have to laugh when you realise that with all the best will in the world,  even if you slog your guts out, when you don’t communicate clearly you don’t get the results you are looking for.

A couple of weeks ago I saw this flattering yet frustrating post pop up in my Facebook feed.

Just Giving Fail.

It humbles me that Luke, a friend of mine would take the time to watch my latest TEDx talk on ‘Is giving one pound enough?’  but bemuses me that he then set up a JustGiving page!

And then just a week after that was this amazingly generous yet equally thought provoking donation that came through on Givey for @MeningitisNow via https://www.givey.com/menvsmountain – doing well currently over 20% into their £5,000 target.

£1000 Donation...

 Givey is a social giving platform that is trying to focus on making giving a small part of our everyday lives. We have made it free for charities and individuals unlike JustGiving and others who take a percentage of our donation and take a monthly fee from the charity!

When I see people watching my talks, feeling inspired and using Givey I know we are doing the right thing!  But when I see them go elsewhere or get a Givey account but not embrace the social element and make a one off huge donation I can see we still have a lot of work to do in embedding the giving everyday giving culture in our community.

Jacqueline Muttitt is my absolute champion in the first example,  she totally gets it, and I just need to make sure she knows that Givey is ready to help support her spread that idea that it is about supporting each other in the things we care about that matters, not just piling in with an unsustainable one off donation.

When you take the emphasis off ‘How much’ and focus just on ‘Who’ people give more often and can engage without the ego complications and competitive edge that transactional amounts put into the giving equation.

Embedding culture takes time, consistency and practise! I obviously haven’t cracked it yet but am very thankful to be journeying with these guys and have a chance to embed the ‘Givey ideas and values’ further into our culture.

It will take time but if we can help make giving a normal part of our daily ritual then it will be worth all effort! 🙂

Thanks for reading and please do come back with any questions 🙂

Leveraging Authenticity

This. Is. Genius.

We don’t want fake, we want real.

Except we don’t want it to be too real, because real real is boring.

Everything about this ad is totally fake other than the magic ingredient, the one guy, Ian, who is open, expressive, approachable and totally honestly experiencing the absurdity around him!

Additionally letting the viewer into the behind the scenes setup means that we feel we are part of the plan. Bud are not trying to sell us, they are collaborating with us to connect us more deeply with Ian and therefore their brand.

Where brands are winning in our social world is where they leverage our authenticity but create an experience interesting enough that others are willing to trade in their ‘experiencing time’ for ‘vicarious time’, an experience that is real enough to engage with but unattainable enough to be desirable enough to watch and share.

Our authentic emotions are the liquid gold of the social economy.

We have got to be aware of who we lend our emotions, time and energy to.

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